Card Insurance Benefits Experts
Linkham specializes in Embedded Insurance and Services Benefits. We have over 20 years of experience and are experts in this field, particularly in benefits often referred to as “NAC” (No Additional Cost), which form part of many debit and credit card propositions. With a database of over 300 benefits, we are able to support the design and implementation of almost any new or existing NAC proposition. We are market leaders in this field.
Embedded Insurance and Service Benefits Experts
Insurance is increasingly becoming a seamless part of everyday products and services.
Our Embedded Insurance and Service Benefits solutions enable organisations to integrate relevant insurance protection and value-added services directly into their customer journeys.
By embedding insurance within existing products, platforms, and services, businesses can deliver enhanced value to their customers while creating new revenue opportunities and strengthening long-term customer relationships.
We work with partners across multiple sectors — including financial services, travel, retail, healthcare, and digital platforms — to design and implement embedded insurance programmes that are simple, scalable, and fully compliant.
Our role is to manage the entire process, from programme design and insurer partnerships to technology integration, administration, and ongoing programme management.
So How Does it Work?
Embedded insurance integrates protection directly into the purchase or use of a product or service, allowing customers to benefit from insurance coverage without complex purchasing processes. This approach makes insurance more accessible, relevant, and convenient for customers.
Our Embedded Solutions Include
- Programme design and insurance product structuring
- Partnerships with licensed insurers and underwriters
- Technology integration and digital platforms
- Customer enrolment and policy administration
- Claims management and assistance services
- Value-added service benefits and member engagement
- Data analytics and programme performance monitoring
The Value to Our Partners
✔ Enhanced customer value and loyalty
✔ New revenue streams and cross-selling opportunities
✔ Seamless digital customer experiences
✔ Scalable programme management
✔ Fully compliant insurance integration
Our embedded insurance solutions help businesses transform everyday products and services into comprehensive protection and benefit ecosystems.
Partner with us to design and deliver innovative embedded insurance and service benefit solutions.


